Deep navy
#0C2030
Primary brand color. Headings, signature panels and dark backgrounds.
AELI LLC / VISUAL IDENTITY
Quiet confidence.
Commercial clarity.
A restrained identity for distribution and export. Designed to work across the website, supplier introductions and business stationery.
COLOR SYSTEM
A palette with purpose.
Copper
#C48C64
Accent color. Buttons, fine rules and brand details. Use dark text on copper.
White & cool gray
#FFFFFF / #F5F7F8
Page backgrounds and section contrast. Body text: #172D3D.
TYPOGRAPHY
Georgia
For the signature.
Logo and headlines. Regular weight; italics reserved for a short emphasis.
Arial
Body copy, navigation, forms and business documents. Regular and bold weights. These system fonts keep the website independent of external font services.
The SVG logos retain editable text. Keep Georgia and Arial available when opening them in a design editor.
BRAND APPLICATION
Use consistently.
Logo spacing
Keep clear space around the wordmark at least equal to the height of the LLC letters. Keep proportions unchanged.
Brand voice
Professional, clear and direct. Use “distribution and export” as the primary business descriptor.
Image direction
Use neutral product, packaging or logistics detail photos. Identify illustrative imagery and avoid presenting stock facilities as Aeli’s own.